Situated in the tourist center of Hue city, DMZ Tourist Joint Stock Company is reputed as a highlight in the local tourism industry that attracts a great number of travelers around the globe. 

The establishment of the Little Italy restaurant in 2002 - first Italian food taste - was seen as a good business start of the company. Little Italy restaurant with its staff hospitality and interior design dominated with bamboo decorations has fulfilled tourist's expectations.  The DMZ-bar was opened in 1994 and taken over by the new management of the company since 2004 with the out-of-the-box changes in outstanding services. Coming to the bar now, travelers would experience a uniquely designed two-storey space with pool games, music and free internet access.  

The next launch of DMZ Travel in July 2008 also has made a contribution to the growth of DMZ Tourist Joint Stock Company whose founder is Le Xuan Phuong - a simple and open-minded guy at the age of 33.   

Born in a poor village of Quang Tri province, Phuong grew up and studied at Hue University of Foreign Languages, plunging into the quest of life with his empty hands. Phuong met with travelers as a receptionist and a tour guide since 1996 during his university time. After his graduation, he worked for a state company and in 2002 he decided to pursue his goal in tourism industry. He learnt a lot about business by himself, generated experience in the tourism industry and soon harvest the initial success. Lots of innovative business ideas are pending for Phuong's carrying on. His family members together with his business staff will be the long-lasting motives encouraging Phuong to reach more accomplishments not only dedicated to the tourist development of Hue city, the homeland of Quang Tri but this beautiful country of a abundant culture - Vietnam.

In September 09, 2008, DMZ Tourist Joint Stock Company officially inaugurated in an effort to push up the present services, enlarge more tourism services locally, nationwide and internationally, and mobilize shares and capital of cooperative members to continuously promote the development of Vietnam tourism industry.

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